Branding Through Design: How a Remodeled Space Reflects Your Business Identity

Your office space should reflect everything you are as a company from colors and branding to values and culture. While the design of your space may not seem crucial, branding through design allows your company to feel cohesive throughout every department. It makes your space functional for employees and customers alike. 

Here are some best practices when it comes to optimizing your office remodel to more effectively reflect your business identity.

Consider Values And Culture

Your workspace acts as a physical representation of your brand’s identity. Having a clear understanding of your brand’s values and culture allows you to incorporate design details to better reflect and support them. 

For example, if one of your values includes generous collaboration as a team, consider adding extra spaces for employees to meet and collaborate. 

Or if your business is focused on customer experience, consider upgrading the spaces your clientele will experience to best fit their needs. 

Add snacks and a coffee bar, use comfortable seating, or even add some eye-catching artwork for visitors to take in as they wait.

Colors And Aesthetic

The colors and aesthetics in your office design are everything. It’s easy to want to keep neutral colors at the center of the design since they’re simple. 

While neutrals are a good starting place, it’s important to incorporate colors and design elements from your branding and logo throughout the building. This reinforces brand recognition and encourages cohesiveness throughout the building.

For example, if your logo is blue and green, you should use hints of blue and green throughout the office. This can be done through an accent wall, furniture, artwork, or even through the use of the logo on the walls.

Optimize Functionality And Comfort

It’s easy to get carried away with making your office space look good, but the whole point of your workspace is to promote productivity. For productivity to increase, it’s important to consider elements that encourage functionality and comfort. 

Consider using comfortable desk chairs and gentle lighting to create a warm and welcoming workplace. Use temporary walls so employees can easily move around and collaborate on projects. 

Finally, make sure the spaces your customers and clientele will be in are comfortable too. If customers don’t feel comfortable or welcome in your office, they may choose to do business elsewhere.

Utilize Multiple Sensory Experiences

Design isn’t limited to furniture and wall colors; you can use other sensory experiences to enhance your space too. Use elements such as scents, music, or even food to create a space that employees and customers can enjoy. 

When it comes to sensory experiences, it’s important to keep some of these to a minimum. Using too strong of a scent or music that’s too loud could irritate customers and may decrease the productivity of employees. Find a happy medium when incorporating these elements.

Prioritize Customer Experience

While customer experience should be considered with every element throughout your design, it’s important to make some design choices specifically for your customers. By paying attention to small details, you can greatly enhance a customer’s overall experience at your business. 

Contact Timber Rock Construction For Your Next Business Remodel

At Timber Rock Construction, we’re dedicated to helping you update your workspace to better fit your employee and customer needs. We work hard to stay at the forefront of the building and renovation industry by incorporating the newest designs and technology into our custom builds.

Our team believes in delivering high-quality custom-built projects on time and on budget. You never have to worry about making the wrong decision when it comes to designing your ideal business. If you’re ready to brand your business through design, contact us today to get started!